Owner of MyMarketing Cafe
Briefly describe what knowledge, talents, and abilities help people succeed in this profession:
The field of marketing communications offers a wonderful outlet for professionals who love creativity, networking, and building relationships. The world of marketing is changing very rapidly and with regard to businesses, our audience expects to have a relationship with us. This requires more in depth audience research and content development. Traditional advertising strategies and tactics are a small component of a much larger well-rounded integrated marketing communications plan.
To be successful in the field of marketing or simply marketing your own business, I think you need to have a passion for learning because the platforms are continuously changing and new platforms and media are introduced weekly. You should have strong understanding of online marketing because a worldwide audience is at your fingertips. You need to have a robust network filled with contacts from different industries with diverse talents and strengths. You’ll be reaching out to this network often. You have to be reputable and extremely ethical because your audience can sense insincerity a mile away. I believe with passion, commitment, and a deep interest, you can be successful.
Suggested or Required Training/Education:
I suggest pursuing a college degree combined with following influencers and participating in workshops, seminars, and ongoing training.
Professional Development is key to success. Please briefly share your career development story:
What is most important when looking at my career is to understand that at every place I worked, I asked how I could learn more and how I could help with areas outside my position. I was open to accepting new tasks and learning new skills. I attribute my career growth to this passion for learning and willingness to take on new responsibilities.
My first job was working for a family-owned small business in the era when digital, multichannel marketing didn’t exist. During this time, I learned the importance of effective internal operations like employee training and engagement, providing exceptional customer service, product quality and integrity, and event planning. I learned how to do all of this while using a shoestring budget.
After working as an administrative assistant at two other companies, my next notable move was to a national food purveyor and Fortune 1000 company. This company promoted a culture of employee development, engagement, and career advancement. During my tenure at the Food, I progressed from a customer service representative to the position of executive director of Florida operations. I managed a $1M budget and led a team of 20. I received extensive leadership training and mastered skills in strategic planning, project management, customer relations, employee development, facilities management, transportation planning, operations management, and inventory management. This was only possible because of the tremendous leadership team at the company and their commitment to employee development.
At this food company, I learned how to build a sound and strategic internal community to grow a global following.
I was also going to school in the evenings to obtain my bachelor’s degree.
After the food purveyor, I pursued a senior level position with county government, where I learned the importance of integrated marketing communications (IMC) as part of a company community-building strategy.
Five years later, I accepted a position with a large non-profit organization as the chief communications officer where I was asked to develop an IMC department from the ground up, and lead a strategic agency rebranding.
In 2012, I conducted a self-assessment to answer the question, “If I could do anything I wanted, what would that be?” Within moments I knew the answer. I wanted to take everything I had learned throughout my career, from the blessing of having worked in different environments under amazing mentors, and use it to help small businesses.
In July 2012, I launched myMarketing Café, an online resource center for small business owners. My mission is to share my real world business experience and leadership experience to help connect businesses with the communities they serve. I don’t just teach you how to build a website and create a Facebook page. I teach you how to create a comprehensive plan, build your infrastructure supported by integrated communications, and how to effectively manage it all.
Your favorite or inspiring quotes:
“Be the change you want to see in the world.” Gandhi